How to Choose the Best Paper for Your Printing Project
No matter what type of printed project you’re working on, the paper or paper stock you choose is one of the most important factors in how it will turn out. Standard paper doesn’t always work for all projects, which is why you need to carefully consider features like weight and opacity.
Picking the Right Paper or Paper Stock
Factors ranging from what you want your finished project to look like to your budget will determine what the right paper type is for your project. Here are a few factors to consider:
Coated vs. Uncoated
Like the name suggests, uncoated paper doesn’t have anything covering the natural fibers. Because of this, it’s usually non-reflective and easily absorbs ink, which is perfect for writing on. This aspect also makes it a great option for flyers, stationary and standard envelopes.
In comparison, coated paper has a material over it, often a polymer or a mixture of materials. This coating can give the paper a very glossy or even dull look, depending on the type and amount of coating. Coated paper is harder to write on, so it’s best for items like catalogs or brochures.
Paper Thickness and Weight
Another factor to consider is the thickness and weight of the paper. These two features are usually connected — often, the thicker a paper is, the heavier it’ll weigh. A thicker paper will work best for detailed prints. Thinner papers are great for flyers, notepads and mailers.
Paper Brightness and Opacity
Brightness can impact how easy it is to read print on a piece of paper. Brighter-toned papers tend to show ink colors more vibrantly and accurately, making the print easier to read. Paper’s opacity is another factor that can impact readability. High opacity can make it hard to read text because it’s see-through.
Paper Varnish
Varnish can create different effects, ranging from satin to glossy. It can be added on just one element of the print or used to coat the entire paper. Paper varnish can help you draw attention to something or add overall visual appeal to the paper.
Find the Right Solutions for Your Next Printing Project
At Doceo, we offer an array of print and mail services to bring your project vision to life. We’re proud to offer the best technology and an experienced Print Team to handle all kinds of printing, mailing and marketing needs. From presorted direct mailing campaigns to laminating to digital printing, our team is here to help.
Ready to Find the Best Quality Printing Paper for Your Project?
If you’re looking for print-quality paper, Doceo has you covered. With our print and mail services, we’ll make sure you find the right paper and paper stock and services for your project. We also provide free assessments and quotes so you know exactly what to expect before you get started.
Fill out our quote form today, or give us a call at (888) 757-6629 to get started.
