Doceo Support Center
Meet Our Senior Leaders

Proven People. Purpose-Driven Leadership.

At Doceo, leadership isn’t about titles — it’s about ownership, accountability, and service. Our senior leaders come from across IT, print, production, marketing, and operations, each bringing deep industry experience and a shared commitment to one thing:

Serving our clients and our team with integrity and intention.

From long-standing industry veterans to growth-focused strategists, this team is built to support Doceo’s mission of delivering technology that works — and people you can trust.

Leadership Team

John Lewis

John Lewis

Chief Executive Officer & President | Co-Founder

John co-founded Doceo in 2004 and has led the company with vision, clarity, and purpose from day one. As CEO and President, his commitment to relationships, local presence, and follow-through continues to shape our culture and drive our success.

Christian White

Christian White

Chief Operating Officer & Chief Technology Officer (COO/CTO) | Co-Founder

A co-founder of Doceo, Christian leads with a focus on operational excellence and technical alignment. As COO and CTO, he ensures our systems, services, and teams are built to scale — secure, responsive, and ready to support our clients at every stage

Joette Willey

Joette Willey

Chief Financial Officer (CFO)

Joette leads with transparency and precision, overseeing finance and administration with a focus on sustainable growth and organizational health.

Jim Haney

Jim Haney

Chief Marketing Officer (CMO)

As CMO, Jim leads all marketing and AI strategy at Doceo, overseeing the Marketing Services and Outsourced Printing divisions. He brings 20 years of expertise driving results through brand growth, customer engagement, and strategic execution.

Todd Murtoff

Todd Murtoff

VP of Sales – IT Solutions

Todd brings a strong background in managed services and leads sales within Doceo’s IT Solutions group. With a focus on practical, scalable outcomes, he helps clients align their tech stack with real business goals.

Tom Kuhn

Tom Kuhn

VP of Sales – Print Technology

Tom brings a depth of experience in fleet optimization and client success, helping organizations streamline print environments and reduce operational drag.

Brian Shaffer

Brian Shaffer

VP of Sales – Print Technology

Brian combines deep technical knowledge with a relationship-first approach, focused on long-term value and consistent delivery.

Aaron Fineberg

Aaron Fineberg

VP of Sales – Print Technology

Aaron’s leadership reflects his attention to detail, product knowledge, and commitment to solving complex print challenges with clarity and speed.

Alice Muldrow

Alice Muldrow

VP of Human Resources

Alice leads with a focus on culture, coaching, and connection. She ensures our people feel supported, heard, and empowered to deliver their best.

Denny Rager

Denny Rager

VP of Service

Denny leads with precision, urgency, and a deep respect for uptime. He ensures that Doceo’s field service operations are fast, accountable, and client-focused.

Bill Baldauf

Bill Baldauf

VP of Service

Bill brings decades of experience in client support and service systems. His leadership is marked by operational excellence and a steady commitment to doing things right.

Dave Snyder

Dave Snyder

VP of Service

Dave ensures every client gets the attention and service they deserve. He’s known for keeping teams focused, responsive, and ready to solve problems the first time.

What Unites Our Leaders?

  • A servant-hearted mindset across every department
  • Deep industry expertise rooted in real-world execution
  • A belief that service, clarity, and accountability drive results
  • A shared commitment to lead by example — and follow through every time
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