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Printers

How Production Printers Are Helping Businesses Personalize Marketing at Scale

Why Personalization in Marketing Is No Longer Optional Today’s buyers expect more than generic messaging—they crave relevance. Research shows that personalized marketing can deliver 5–8x the ROI on marketing spend and lift sales by more than 10%. But scaling personalization across thousands—or even millions—of touchpoints is where most businesses hit a wall. This is where […]